Franchise is set in America in the 1960s, the franchise boom has just started. Franchises are booming, as new chains rush to be the first to open in new cities all across the nation. Starting with a meager branch in one small town, players will seek to spread their ventures, covering the whole nation with their own brand. Are you able to corner the market and keep your competitors from blocking you? In a crowded market like this, smart choices about when and where to expand, all while keeping an eye on your finances and your competitors, will be the key to success.